Paid · Google Ads "Happy Nest Playland" (379-694-8209)

Google Display banners

Three banner sets in the twelve standard Display Network sizes, and one responsive display ad. Banners are drawn at their real pixel size; "JPG" exports each one exactly, under Google's 150 KB limit.

How the banners are built

Every set uses one photo, one headline, one line and one button, laid out by the banner's shape. Edit a set's headline, line or button in its fields and all twelve sizes follow; click any banner photo to change the photo for the whole set.

Shape	Sizes	Layout
Box	300 × 250, 336 × 280, 250 × 250, 200 × 200	Photo on top, snow panel: Lora headline, plum line, plum button, square icon. 200 × 200 drops the line and icon.
Tower	300 × 600, 160 × 600	Photo on top, then the full logo, headline, line, and the button at the bottom.
Strip	728 × 90, 970 × 90, 468 × 60, 320 × 50	Square icon, photo, headline (and line when there's room), button, in one row. 320 × 50 drops the icon.
Compact	320 × 100	Photo left, headline and button stacked right.
Billboard	970 × 250	Photo left, full logo, copy and button right. The stacked logo only appears where it is wide enough to read.

Text color

Midnight on snow; body line in plum (passes AA at 12px); white only on the plum button

Border

1px lilac, inside the size: Google asks light ads to stand out from the page

Smallest text

12px. Where a line would go below that, it is dropped

File

JPG, quality 0.86, exact size, under 150 KB

Campaign setup

Display works best here as remarketing first, then careful prospecting. Location Romania, language Romanian.

Campaign	Audience	Ads	Notes
Display \| Remarketing	Site visitors, last 30 days, excluding purchasers (GA4 audience)	All three banner sets, responsive display ad	Frequency cap 3 per day. Optional: dynamic remarketing on the Merchant Center feed
Display \| Prospecting	Custom segment: people who searched "haine copii", "pijamale copii", "haine bebelusi", "hainute nou nascuti"	Lansare and Pijamale sets, responsive display ad	Start small; judge on purchases, not clicks

The ads address parents, never children. Exclude content made for kids (Content exclusions › "Content suitable for families" and made-for-kids YouTube) and mobile game apps, where accidental taps waste the budget.
Turn on auto-tagging (gclid); no manual UTMs on Google ads.

Set 1 · store-wide, brand-neutral · runs until 31 October 2026

Launch discount

Headline

10% reducere de lansare

Line

Automat în coș, până pe 31 octombrie

Button

Cumpără acum

Final URL

https://happynest.ro/

Matches the automatic "Reducere de lansare 10%" and its real end date. No countdown, no "doar azi".
No strikethrough prices: the discount applies in the cart.

Set the ad end date to 31 October 23:59 Bucharest time so the banners stop with the discount.

Set 2 · collection · evergreen through winter

Pajamas and sleep

Headline

Nopți printre stele

Line

Pijamale din bumbac organic

Button

Vezi pijamalele

Final URL

https://happynest.ro/collections/pijamale

Every product in /collections/pijamale is organic and OEKO-TEX® on its page today.
The photo is the Pijama Space product photo.

Re-check "din bumbac organic" when another brand's pajamas join the collection.

Set 3 · brand collection · evergreen

Newborn: Baby Elephant

Headline

Primele hăinuțe

Line

Baby Elephant, din bumbac organic

Button

Descoperă

Final URL

https://happynest.ro/search?q=baby+elephant

All eight Baby Elephant products are organic and OEKO-TEX® on their pages.
The photo is the Pijama cu botoșei Baby Elephant product photo.

Responsive display ad

Google combines these assets into whatever size a site needs, so the images carry no text: just the photo and a small stamp. It runs next to the banner sets and fills the placements they don't cover. Store-wide, so brand-neutral.